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1. Literacy
Aby AcademyAI
5 lessonsNot startedComplete
For Marketing
AI for marketing teams, measured in six.
Your marketers already use AI tools. AcademyAI shows who uses them well, trains the gaps in the tools you have, and proves what changed, so faster work is also work you can publish.
Free for individuals. Team plans on application. Works with ChatGPT, Copilot, Claude and Gemini.
How it works
Assess. Train. Prove. Measure.
One loop from scattered prompting to shared, on-brand ways of working.
Assess
Score each marketer on judgement, output quality and brand-safe use across six measurements.
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BM
GL
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Train
Courses for content, brand, growth and product marketing, built around the tools you use.
Learn the fundamentals6 courses
- LiteracyNot startedComplete
- Safe & Responsible UseNot startedComplete
- FramingNot startedComplete
- SpecificationNot startedComplete
- ApplicationNot startedComplete
- Evaluation & ReflectionNot startedComplete
Based on your tools
- ChatGPT for campaign copyAuto-created
- Claude for long-form contentAuto-created
Prove
Shared prompts and workflows that keep tone, claims and approvals consistent.
SharedCampaign brief to channel copy
Approved by brand
14 marketers using this
Measure
Capability by role and team, re-assessed so you can see the change.
Before
After
+18 ptsvs previous
Assess
Know who uses it well, not just who uses it.
Every marketer is mapped across the same six measurements, from framing a brief to checking an output before it goes live.
LiteracyKnows what AI can and cannot do, and the language to use it well.
Safe & Responsible UseApplies AI safely and ethically across privacy, security and bias.
FramingEvaluating opportunity and defining a clear goal.
SpecificationUnderstanding how to apply AI to workflows that deliver efficient and reliable results.
ApplicationPuts AI to work inside real tasks and workflows.
Evaluation & ReflectionJudges the accuracy, quality and risk of what AI produces.
Train
Courses for each marketing role.
A content writer needs different skills from a performance marketer. Courses close the gaps the assessment finds, using your brand guidelines and the tools your team already has.
See the capability modelProve
Make your best prompts the team's prompts.
When one marketer finds a way of working that lands, share it as a workflow. Brand approves it once, and everyone works from the same version.
Measure
Show what the team can now do.
See capability by role and team, track the change after training, and back your plans with evidence rather than anecdotes.
Sign up for free DashboardWhy AcademyAI
Why marketing teams choose AcademyAI.
AcademyAI turns your AI investment into outcomes, not another one-off prompt workshop. Four things set it apart.
01 · Evidence
Verification, not completion.
Completion rates tell you who attended. AcademyAI measures capability, graded against rubrics and visible to managers, so you report evidence, not a participation log.
02 · Specificity
Role-specific, not generic.
A content writer, a brand manager and a performance marketer use AI differently. Modules and assessments match the work each role does and is accountable for.
03 · Outcome
Behaviour change, not content delivery.
Structured tasks rooted in your own brand guidelines, campaigns and tools, so practice turns into how the marketing team works.
04 · Independence
Platform-agnostic, not tied to one vendor.
Your AI tools will change more than once in the next three years. We train judgement, application and ethics, so your training investment stays useful.
The gap
AI adoption is inevitable. AI capability is not.
Procurement signed the licences. IT rolled out the seats. In marketing the gap shows up as off-brand drafts, unchecked claims and shadow tools nobody approved.
71%
of UK employees use unapproved AI tools at work bypassing the systems their employers thought were in place.
Microsoft UK · Work Trend Index
28%
feel confident using AI in their day-to-day work despite widespread access at most firms.
UK Government · DSIT, 2025
30%
of staff inside AI-adopting businesses actually use the tools their employer has deployed.
UK Government · DSIT, 2025
The evidence
The case for capability is already made.
For marketing teams, speed is the headline. Capability is what makes it safe to publish.
40%
Faster task completion on real consulting briefs by teams trained to apply AI, not just access it.
BCG, 2024
3.5x
Productivity multiplier for AI-skilled professionals over their unskilled peers on knowledge work.
BCG · Harvard, 2024
66%
Better retention at firms that invest in measurable AI capability over generic training.
LinkedIn Workforce Report, 2025
22%
Higher earnings for AI-skilled professionals across legal, finance and consulting.
PwC AI Jobs Barometer, 2025
Built for marketing teams
Better work from the team. Proof for the board.
A one-off prompt workshop gets people started. It does not tell you who can be trusted with a launch.
For content, brand, performance and product marketers
Marketers who use AI with judgement
Faster drafts are easy. Drafts that are on brand, accurate and safe to publish take skill.
- Courses built around real marketing tasks, from briefs to reporting.
- Your brand guidelines, tone of voice and approved claims loaded as context.
- Shared workflows so the best prompt in the team becomes everyone's.
- Learn in the browser or in Slack, in short sessions.
For CMOs, marketing directors and heads of marketing
Proof that the licences pay back
You have bought seats for Copilot or ChatGPT. Leadership wants to know what the team can now do that it could not before.
- Baseline the whole team with a short, scored assessment.
- See who is ready to own AI-assisted workflows, and who needs support.
- Track change on the capability radar after each course.
- Certification and dashboards you can take to the exec team.
Measured in six
What good looks like for a marketing team.
Every role is scored on the same six capabilities. Here is how each one shows up in marketing work.
Literacy
Knows what these tools do well, and where they make things up.
Trusts a tool to draft ten subject lines. Does not trust it for a market size.
Safe & Responsible Use
Protects customer data, respects copyright and only publishes claims you can back up.
Keeps customer lists out of public tools and checks every claim against the evidence.
Framing
Picks the tasks worth handing over, and sets a clear goal.
Briefs a tool on audience, offer and channel, not just "write a post".
Specification
Builds briefs and brand-voice prompts the whole team can reuse.
One shared tone-of-voice prompt instead of twelve personal ones.
Application
Puts the tools to work in real campaigns and content.
Campaign briefs, content calendars, SEO outlines, performance commentary.
Evaluation & Reflection
Judges accuracy, tone and brand fit before anything is published.
Fact-checks stats, reads drafts aloud and knows when to start again.
Prove
Workflows your marketing team can share.
When one marketer finds a workflow that works, it becomes the team standard, with governance. A few to start with:
PROMPT
Campaign brief to channel drafts
Takes off your plate
First drafts for email, paid social and landing page copy from one brief.
A person still checks
Offer, claims and brand voice before anything ships.
GUIDE
Draft to brand voice check
Takes off your plate
A line-by-line review against your tone of voice and banned words.
A person still checks
The final call on what sounds like you.
PROMPT
Keyword list to SEO content outline
Takes off your plate
Search intent, headings and questions to answer for each target term.
A person still checks
That the outline adds something competitors do not.
AUTOMATION
Long-form content to social posts
Takes off your plate
Cutting a webinar, report or blog into posts for each channel.
A person still checks
Accuracy of quotes and context for each audience.
PROMPT
Reviews and calls to customer insight
Takes off your plate
Themes, objections and phrases customers actually use.
A person still checks
That the themes are representative, not just the loudest voices.
GUIDE
Campaign data to performance commentary
Takes off your plate
A first draft of the monthly report narrative from your numbers.
A person still checks
The numbers themselves, and what you recommend next.
The AI Capability Model
Know where your team stands on the AI capability curve.
Every team sits somewhere between unmanaged AI use and a self-sustaining, AI-native operation. Most are at the very first stage. Few realise it.
01
Unmanaged
Most start here
AI is everywhere and nowhere. Everyone has a favourite tool and nobody shares prompts.
02
Baselined
You can see the team's capability: strengths, gaps, who is ready and who needs support.
03
Enabled
Marketers apply AI confidently and consistently to briefs, content and reporting.
04
Integrated
AI capability is part of how campaigns get made, with shared workflows and checks.
05
AI-native
The team renews its own AI capability as fast as the tools change.
Measure
Show what changed, not who logged in.
Usage data shows activity. AcademyAI shows capability, by person and by team.
- A radar for the whole teamSee strengths and gaps across content, brand, performance and product marketing.
- Manager dashboardsKnow who is ready to run AI-assisted workflows and who needs support first.
- Safe and on-brand by designSafe use and evaluation are scored, so risky habits show up before they reach a customer.
- CertificationProof of capability for leadership, clients and your marketers' own careers.
Is AcademyAI an AI marketing tool?
No. It does not write your campaigns. AcademyAI is an AI capability platform: it measures how well your marketers use the tools you already have, trains the gaps and shows what changed.
What does AI training for marketing teams cover?
Short, role-based courses built around real marketing tasks: briefs, channel drafts, brand voice checks, SEO outlines, customer insight and performance commentary. Every course maps to the six capabilities, with claim checks and safe use of customer data built in.
Will it work with our brand guidelines?
Yes. Your brand guidelines, tone of voice and approved claims can be loaded as context, so courses and shared workflows practise on your brand, not a generic one.
Which AI tools does it work with?
ChatGPT, Microsoft Copilot, Claude and Gemini, plus the other tools your teams already use. We train the underlying capability, so it stays useful when the tools change.
How do we show return on our AI licences?
Baseline the team with a short, scored assessment, then re-assess after each course. The capability radar and manager dashboards show what changed by person and by team, which you can take to the exec team alongside your usage data.
Can individual marketers try it?
Yes. AcademyAI is free for individuals. Sign up, take your own assessment and bring the team in when you are ready.
How do we get started?
Take the free capability diagnostic to see where your team stands, or book a 30 minute demo and we'll walk you through a rollout for your marketing team.
See where your marketing team really stands.
Get a capability radar for your team and a plan to close the gaps, in the tools you already use.